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Blog

What is a Customer Experience Map?

December 14, 2023

In a marketplace where customer engagement is critical to a business’s success, a deep understanding of the customer journey has never been more crucial. A Customer Experience Map, or Customer Journey Map, is a strategic tool that helps you visualize this journey chronologically from start to finish. It is not

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What is a Frictionless Customer Experience?

December 14, 2023

Imagine you’re trying to open a new account with a bank. Instead of a cumbersome, paperwork-filled process, you’re greeted with a seamless, digital-first approach. Within minutes, you complete the application on your smartphone, receive instant confirmation, and even get personalized product recommendations.  This is the ideal experience. Of course, we’ve

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Bridging the Survey-Action Gap Turning Customer Feedback into Meaningful Insights

November 14, 2023

Customer surveys have become an indispensable tool for banks aiming to improve the customer experience. They help banks gauge satisfaction, identify pain points, and understand expectations. However, turning survey data into actionable insights is often difficult, and it’s easy to get stuck in the survey-action gap. Several factors contribute to

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How Artificial Intelligence Will Transform Customer Insights

November 14, 2023

To thrive and grow, financial institutions need to understand their customers – their motivations, needs, and expectations. This involves collecting, analyzing, and putting into action data on customer satisfaction. It can be very time-consuming – banking leaders are often surprised to learn how difficult it is to get accurate customer

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The Neuroscience of Customer Satisfaction

November 14, 2023

Customers expect more than ever from their banks. From convenience to personalization, the bar for customer satisfaction is set higher and higher as companies like Apple and Amazon use technology and design to deliver amazing customer experiences. This makes customer-centricity a strategic imperative. Banks need every possible tool in their

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Rethinking Job Titles: Shifting Employee Perspectives in Banking

October 16, 2023

At any organization, employee titles signify rank in a hierarchy. But they can go way beyond simple rank to shape a customer-centric culture, as we learned talking with T.J. Hammond, a learning and development professional at Chick-fil-A. This discussion shed light on how a different approach to titles can empower

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