Custom Market Research


Customer Satisfaction (CSat)

Measures customer satisfaction and loyalty levels, offering a quantitative understanding of how customers perceive your business. Businesses can use this data to refine their customer experiences, improve product or service quality, and foster long-term customer loyalty.

Product/Service Use Research

Helps you learn how consumers engage with your offerings, helps businesses enhance
their products or services, fine-tune marketing strategies, and boost customer loyalty
by aligning their offerings with customer needs and expectations.

Brand Awareness

Assesses the awareness and perception of your brand among your target audience. This research aids in crafting effective branding strategies, strengthening brand identity, and evaluating the effectiveness of branding efforts to ensure that your brand remains top-of-mind among consumers.

Competitive Analysis Research

A strategic tool to assess and understand competitors within your industry. This research equips businesses with insights to identify gaps in the market, develop differentiation strategies, and make informed decisions regarding product development and marketing.

Retention Studies

Learn the reasons behind customer retention or attrition and develop strategies to improve retention rates and reduce churn.

Net Promoter Score (NPS) Research

Your advocacy and loyalty meter. It quantifies customer advocacy and loyalty by asking a simple question: “How likely are you to recommend our product/service to others?” It aids in identifying loyal customers, measuring advocacy, and refining strategies to boost customer referrals.

CSP Illustration_Custom Market Research header
Custom Market Research

We arm you with data to answer your most pressing questions and prepare your organization for its unique challenges. We design custom research studies, data collection strategies, and analysis processes to dig deep into specific issues, opportunities, and market dynamics.

Why CSP?

For over 35 years, we have partnered with leaders to improve CX programs through rigorous data collection, analysis, consultation, and training.

We explore and analyze the market to help organizations understand the competitive environment and build the best experiences possible for customers.

We understand firsthand your passion for getting each part of the customer journey right. We are experts in helping organizations craft seamless experiences at every touchpoint.


Improving CX can increase revenues up to 15%


An increase in customer satisfaction correlates to 15-20% lower costs


Customer-centric companies are 60% more profitable than companies that aren’t


of customers will share a positive experience with 6 or more people

“The biggest differentiator with CSP is that you know you’re going to get people who have a genuine interest in your business. They’re going to take time to get to know you and understand what’s important to you.”