More than ever, technology should be at the forefront of your overall strategy when thinking about your financial institution. In particular, you should think about the way your organization leverages FinTech partnerships and enhances your mobile presence to improve customer experience, stay competitive and lay the groundwork for meeting customer expectations in the future.
The Enhanced Collaboration of Banks and FinTech Startups
FinTech startups and financial institutions are currently in a phase of working together, creating alliances and developing a roadmap for the future. At the moment (and for the near future) this partnership makes perfect sense: FinTech organizations are on the cutting edge of data analytics and turning that data into value adds for customers, while banks provide regulatory compliance, an existing customer base and the security of a traditional financial institution.
However, moving into the future, the two separate parties will see a greater convergence. The current match-making between these two types of organizations is simply a predecessor for a larger industry trend: the inherent transition for financial institutions to organizations that have advanced analytics and the ability to leverage those analytics for a competitive advantage. Expect financial institutions to begin to think about how they can bring FinTech partners in-house in order to work more closely, have a synonymous strategy between the two organizations, and make data analytics a firm and internal part of their long-term strategy.
Increase in Digital and Transformation of In-Person
Digital banking has seen an explosion in the last five years, and that trend is likely to continue. Specifically, banks and credit unions are beginning to view mobile banking as their primary method of interaction with customers, with the vast majority of transactions now happening digitally and increasingly through mobile devices. Financial institutions will take note and try to leverage mobile by:
- Introducing branding: Organizations will do their best to create their brand’s voice and convey it through their mobile app, conveying their core value adds, whether those be convenience, security or something else, along with their brand’s personality
- Keeping up with new mobile opportunities: Along with FinTech organizations, financial institutions will look at their mobile apps to see how they can introduce useful pre-existing technology into their app. Things like peer-to-peer payment systems, personal budgeting help and money-saving tools will all continue to be integrated and expanded in the mobile banking world