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Blog

CX and CRM: What’s the Difference?

May 17, 2024

Delivering exceptional customer experiences (CX) has become critical for organizations that want to stand out in a competitive market. However, many leaders are intimidated by the prospect of integrating their CRM (Customer Relationship Management) system into their broader CX strategy. It’s undoubtedly essential for the two areas to act in

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What is the Net Promoter Score? Understanding NPS

April 18, 2024

The Net Promoter Score (NPS) development can be traced back to business strategist and author Fred Reichheld. In 2003, Reichheld introduced NPS in his Harvard Business Review article “The One Number You Need to Grow.” He aimed to create a simple yet effective metric to measure customer loyalty and accurately

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What is CSAT? Understand Customer Satisfaction

April 18, 2024

Understanding and prioritizing customer satisfaction (CSAT) is crucial for business growth and success. CSAT is a critical metric of a company’s performance in meeting customer expectations and fostering loyalty. By measuring satisfaction levels, businesses can retain existing customers and attract new ones through positive word-of-mouth and referrals. CSAT also provides

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11 Ways to Improve the Customer Experience

April 18, 2024

What is the customer experience? One famous definition of customer experience (CX) comes from Shep Hyken, a renowned customer service expert: “Customer experience is the sum total of all interactions a customer has with a company. It goes beyond just providing good customer service, which is reactive, to delivering an

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What is the Voice of the Customer Analysis?

March 9, 2024

Listening to your customers is critical in improving your bottom line and getting repeat business. But understanding what they think and feel as they interact with your company–from visiting your website to calling support–is tricky.  A Voice of the Customer program is as close as you’ll get to reading your

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Top 34 Customer Experience Statistics You Should Know in 2024

March 9, 2024

In 2024, there’s more competition in banking than ever, and banking leaders are responding by focusing more on the Customer Experience. Simultaneously, technology has quickly advanced, and banks are working hard to provide seamless customer experiences across multiple channels. Banking leaders have taken on the responsibility for solving this complicated

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