CSP Happenings





Tagged: giving

CSP Collects nearly 200 lbs in Food Bank Donation Drive

July 30, 2018

2018 marks another successful year of CSP employees helping the community by collecting food and other essentials for the Food Bank for the Heartland. Food Bank for the Heartland is the largest food bank in Nebraska and Iowa, serving 93 counties.  The organization provides for 535 food pantries, schools, emergency shelters and other nonprofit partners. During FY 2017, the organization has distributed 22 million meals to their nonprofit partners.

Fighting hunger is an ongoing, collaborative effort and Food Bank for the Heartland works with individuals, various organizations and grocery stores, as well as the USDA and Feeding America. They also make food purchases to add to the donations, ensuring there is enough food for those in need. For every dollar the Food Bank receives, they are able to provide three meals.  To learn more, visit foodbankheartland.org.

This year, CSP was able to collect nearly 200 lbs of food. Thank you to all of our employees for giving of their personal resources and to Food Bank for the Heartland for being here for our community!

CSP is also proud to partner with the Omaha Street School, Omaha Ronald McDonald House, Stephen Center Omaha, CUES and Angels Among Us, all worthwhile organizations serving the residents of Nebraska. We are grateful for the efforts of these organizations to make a difference in the communities we all share.

Benefiting from the “Halo Effect” of Corporate Philanthropy

November 22, 2016

The holiday season often puts philanthropy and charity top-of-mind in the public consciousness. People seek ways to give back to the community by giving their time, attention, effort, and financial support to worthwhile causes, in keeping with the spirit of generosity that the holidays inspire. For businesses, corporate giving and other cause-related initiatives are not only good PR, but opportunities to engage the customer and generate positive sentiment to carry on into the New Year.

Consumers Reward Corporate Philanthropy …

corporate philanthropyCharitable activity reaches customers in a way that traditional marketing efforts don’t. When a business or brand publicly engages in something that is not directly self-serving, it gets special attention from current customers, potential customers, and the media.

One example in 2015 is outdoor retailer REI’s announcement that all 143 of its stores will be closed on Black Friday and encouraging people (and paying its employees) to “opt outside” instead. In this case, rather than a charity, the cause is the more abstract idea that quality time outweighs profit, and specifically, that the company is willing to forgo profit to “walk the walk” of its stated mission.

This clearly resonated with consumers: within 24 hours, over half a million people signed on to the #OptOutside sentiment on social media. It seems this sentiment carried over to the following year. In 2016, retailers made headlines for their decision to not be open on Thanksgiving, when just a few years ago, the opposite was true. 

There are plenty of other models for generating goodwill through philanthropy: hosting drives for clothing, toys, books, and food; offering matching contributions to charities; donating a certain percentage of every purchase, or giving customers the option to donate the register; organizing or sponsoring community events in partnership with non-profit organizations; and encouraging employees to give or volunteer. All of these can create a “halo effect” in customers’ eyes.

… But It Has to Be Authentic.

We’ve written before about the importance of authenticity to customers, and if anything, it’s even more critical when engaging in corporate philanthropy. Nothing leaves a bad taste in the mouth like the notion of a business using a cause simply to enhance its own image. You may have heard of pinkwashing, a term used to criticize companies who sell pink merchandise in supposed support of breast cancer awareness, without actually contributing much of value to the organizations doing the work. Because of phenomena like this, consumers have learned to be cynical or suspicious of brands claiming a philanthropic purpose.

So be prepared to have to earn customers’ trust before they’ll take your efforts seriously (and if you don’t, you can expect them to call you out!). Brandon Sawalich, senior vice president at Starkey Hearing Technologies, offered these five tips for engaging customers in philanthropy in an article for the Business Journals:

  1. Lead by example, with buy-in from the top down. Make philanthropy part of the company culture year-round.
  2. Invite customers to participate directly in the program, rather than just informing them of what you’re doing behind the scenes.
  3. Supplement the ‘hard facts’ – statistics, data, and information about your cause – with pictures, videos, and stories that show the difference being made.
  4. Provide tools and materials to help customers spread the word. These days, that might include an online option to alert a customers’ social media network when they make a donation or pledge.
  5. Empower customers to pay it forward, or to bring their own causes, ideas, or special cases to your attention and work together to look for solutions.

Do you have advice of your own to add to the list? Good or bad experiences with corporate philanthropy? Share them in the comments section or Tweet them to us at @csprofiles.

CSP Collects over 340 lbs in Food Bank Donation Drive

August 2, 2016

2016 marks the 10th year that CSP employees have banded together to collect food and other essentials for the Food Bank for the Heartland. As the largest food bank serving 93 counties in Nebraska and Iowa, Food Bank for the Heartland provides for 244 schools and 225 food pantries, emergency shelters and other nonprofit partners. During 2015, the organization distributed 13.1 million meals to their nonprofit partners, touching the lives of over 250,000 people.

This year, CSP was able to collect over seven boxes of donated food and other essential items, totaling 342 lbs – exactly 80 lbs more from last year! 

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CSP is also proud to partner with the Omaha Street School, Omaha Ronald McDonald House, Stephen Center Omaha, CUES and Angels Among Us, all worthwhile organizations serving the residents of Nebraska. We are grateful for the efforts of these organizations to make a difference in the communities we all share.

250+ Pounds of Food Collected in Food Bank Donation Drive

December 14, 2015

Each year since 2006, CSP employees have banded together to collect a variety of essentials, to donate to Food Bank for the Heartland. As the largest food bank in Nebraska and Iowa, Food Bank for the Heartland serves 244 schools and 225 food pantries, emergency shelters and other nonprofit partners. During 2014, the organization distributed 15.5 million pounds of food to our nonprofit partners that have touched the lives of over 250,000 people in the community.

This year, CSP collected just over four boxes of donations of food and other needed items, totaling 262 lbs – up about 20 lbs from last year! 

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