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Deconstructing Company Culture: Q&A with CSP’s Brittni Redding

December 20, 2016

Meet Brittni Redding, CSP's Director of Client Education.

Meet Brittni Redding, CSP’s Director of Client Education.

With her background in both financial services and managerial/professional development, Brittni Redding was a natural fit to join CSP in 2016. As our Director of Client Education, Brittni has been instrumental in developing and supporting CSP’s Manager Development and Training solutions.

Brittni’s hands-on role with our clients, and her previous experience in a variety of training and coaching capacities, give her a unique edge. She’s keenly tuned in to what makes managers and their employees gel – and what doesn’t. Rather than keep her behind the scenes, we’ve invited her to share some of her insights as a facilitator and educator on all things company culture, here on this blog. 

How have businesses’ (and specifically, banks’) expectations of their managers and internal leaders changed?

In banking, there are typically clear measurements for what is being accomplished — e.g., loan and deposit volume, services per household, or the controversial cross-sell.  We’ve all worked with the “top performer” who rocks at results but leaves a trail of dead bodies in their wake to get there.  This sends the message that the organization accepts, even condones, a “win at all costs” mentality, which in turn affects culture and climate.

Most organizations are learning that beyond bottom line results, it’s important for Managers and Leaders to be held accountable for how they are getting there.  They should ask themselves: Am I inspiring my team to deliver exceptional customer experiences, or are they encouraged to chase a score?  Do I utilize customer feedback as a development tool to ignite coaching conversations, or is it a punitive measure? 

In your observation, does the topic of company culture get as much attention as it should?

Company culture is always a hot topic, but it’s hard to move beyond the rhetoric to action.  So much of it is founded in “unspoken rules” that developed over a significant amount of time.  Changing those requires a long, uphill battle of resetting expectations, maintaining consistency (even behind the scenes) and establishing buy-in from the top down.  To succeed nowadays, organizations must be prepared to act not only on the measurable performance of people and processes, but on cultural misalignment. 

I bring this into focus for CSP’s clients by helping them develop a unique “service climate” at the branch or department level.  Managers play a key role in fostering a service climate geared toward service through consistent communication, coaching, peer to peer feedback, and best practice sharing. That service climate is then owned at the employee level, based on their perception of what behavior is expected, supported and rewarded. 

What is the role of managers in facilitating changes and making training stick?

Front line managers are the most critical players in holding employees accountable for training concepts – but that training must also be aligned with organizational goals. I once facilitated a training session for a group of contact center representatives, on the topic of recommending additional products and services.  I employed all the adult learning must-haves: interactivity, robust discussion, activities, handouts, job applicability, what’s in it for them – everything!  During a call listening session after the training, I desperately waited to hear the reps utilizing concepts from the class…but it didn’t happen. 

Why? The front line managers’ objectives weren’t actually about customer relationship expansion at all, but reducing hold times through effective and efficient service.  I had missed the critical step of communicating with the most important link to employee accountability – the managers.  Now, before considering learning and development objectives, I like to run pilots or special manager sessions to make sure we are on the same page.  The combination of alignment and post-training accountability is a must-have for any change to stick.

Is there a common theme, idea, or truth about manager development that you think companies tend to miss or undervalue?

Too often, managers tend to focus on identifying and improving employees’ weaknesses, rather than investing in their talents.  What they don’t realize is that they can achieve the same desired outcomes (or better) with a positive, strength-based approach rather than the more conventional weakness-eliminating model. My belief in this mentality is what led me to become a certified Strengths Coach through Gallup.

Empower your employees to play to their strengths and affect the company culture.

Your company culture should empower your employees to play to their strengths.

This is something that has played out for me personally.  Discipline, execution, and all the dirty details have never come naturally to me, whether at work or after hours. I had a personal goal to get healthy and work out more, but none of the strict master plans putting me at the gym or on the treadmill seemed to stick. Meanwhile, what I am good at is the big picture view, coming up with ideas, and collaborating with others.  My friend encouraged me to join a tennis team, which incorporated more of how I’m naturally inclinedand that worked! I continue to do that for exercise to this day.  I’m accomplishing the same outcome of exercise but doing it in a way that I enjoy and that comes more naturally to me. 

Now apply this logic to a coaching scenario:  when faced with Bankers and Tellers who are more analytical than socially driven, some managers might try to correct this “weakness” and get these employees to be bubblier.  But a strength-based approach would have them instead apply their eye for detail to drive customer service – going into more detail about products, following up meticulously, etc. 


You may also want to read:

Know the Differences between Employee Training and Coaching

March 25, 2015

Training and coaching sound like they could refer to the same thing: imparting information that someone else—in this case, your employees—can learn from.

In fact, training and coaching each serve a distinct purpose to your organization and can’t be interchanged. Knowing the differences between the two, and how and when to deploy them, is the key to affecting employee performance and satisfaction.

Training

training
Goals
  • Orient new employees to workplace standards and practices
  • Impart a specific new skill (e.g., using new software)
  • Instruct many employees at once with the same level of information
Setting
  • Often offered as a group lesson or course, sometimes digitally
  • May be a one-time session or a series of sessions
  • Few opportunities for one-on-one attention
Content
  • Standardized lessons delivered to all employees the same way
  • Content may be proprietary, owned by either the company or a third-party vendor brought in for training
Methods
  • Top-down, classroom-style teaching from one or more instructors
  • Worksheets, workbooks, handouts, or required reading
  • Activities, presentations, or projects, individual or grouped
  • May culminate with a test and/or certificate of completion

Training is best suited to new material or with new employees. Its purpose is to introduce a concept or skill and give the employee a basic proficiency with that topic, which they will then take into practice on the job. Training is often a one-time commitment per topic, rather than an ongoing process.

Coaching

coaching
Goals
  • Encourage employee development and improved performance
  • Address specific problem areas with specific employees (vs. a group)
  • Less about “how to” and more about “how well”
Setting
  • Most often occurs one-on-one, though one coach may manage more than one employee
  • Less structured than training; scheduled and delivered as needed
  • ·An ongoing process that follows the employee’s own progress
Content
  • Customized to the employee’s needs and learning curve
  • Hands-on opportunities to learn and practice, sometimes on the job
  • Worksheets and handouts less common, but coach may recommend additional material for continued learning
  • May be tied to employee performance reviews
Methods
  • Bottom-up approach built on the employee’s needs and questions
  • Encourages employee to examine and reflect on his/her own development and take constructive critique
  • Deliberate focus on specific areas of improvement, with benchmarks and goals for measuring progress

While training is skills-oriented, the purpose of coaching is to develop talent. We’ve written before that there is no such thing as one-size-fits-all training; coaching allows instructors and employees to identify and address the specific issues that training may have missed. It’s also easier to accommodate different learning styles with a more personalized approach.

Why Training & Coaching Are Essential

Training aims to establish a well-informed, high-performing workforce. Coaching works to maintain it. If employees are recurrently falling below expectations, stagnating in their progress towards their goals, or failing to grasp the skills and talents you’re trying to impart on them, the problem might lie in how they are being trained, and what kind of coaching they are (or aren’t) receiving to reinforce that training.

Together, training and coaching benefit both employees and customers. Solid training and coaching support a smooth, stable working environment and improve morale and overall performance. That trickles down to the customer experience – customers know they can rely on the quality of service they’ll get from anyone they may talk to at the company.

Customer feedback also trickles back up into educational efforts, revealing any problem areas in service that need to be addressed on an institutional level.

That’s why CSP builds in plenty of overlap between the customer research and training/coaching components of our customer experience management programs. A superior experience depends on consistent alignment at every level of the organization. If you could use a fresh perspective on effective employee education, we welcome your questions.

For more information about how CSP supports employee & customer engagement, contact us today by phone at (402) 399-8790 ext:101, via our website, or on Twitter @csprofiles