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Reporting Overview
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One of the most important aspects of delivering effective research results is the ability to produce
accessible, user-friendly reporting that is meaningful and actionable. CSP’s state-of-the-art reporting
systems are known throughout the research industry for delivering outstanding reporting.
Our reporting ranges from real-time web-based systems for our day-to-day transactional research programs,
to power-point reports of tables and graphs for point-in-time assessment studies. Regardless of the
types of reporting our clients utilize, their satisfaction with the thoroughness and actionability is
always best-in-class.
But CSP’s services do not end with the reporting. In order to assist our clients with the important
task of understanding the reports and making them meaningful and actionable, CSP provides data analysis,
benchmarking comparisons and recommendations for action. This consultation provided by CSP is one of
the keys to understanding exactly what action to take to improve customer service and have that improvement
reflected in future customer survey feedback. This will ultimately lead to improved customer loyalty,
advocacy, customer retention and profits.
The following describes CSP’s reporting and analytics in more detail:
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Web-Based Reporting
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CSP collects and processes all completed evaluations through an automated relational database system
which provides our clients optimum flexibility in document design and content. Results are accessible
through our web-based Reports onDemand®.
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Assessment Study Reporting
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CSP has developed a robust, comprehensive reporting mechanism for its periodic point-in-time assessment
studies. These include research such as:
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Customer/Commercial Relationship Assessments
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Closed Account/Relationship Assessments
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Competitive Studies
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Brand Awareness Studies
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Analyzing Your Data
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In addition to real-time access to results, CSP offers periodic analysis of data received. On an annual
basis, CSP develops and presents an onReview Executive Summary. This annual review summarizes all of
the key metrics and rolls up the data across the total institution and by region. The data is then presented
in tables that promote action. More specifically, Best-in-Class Comparisons and Key Driver Analysis
are provided annually to help compare your results to those of other clients in your peer group as well
as identify the key satisfaction drivers and key performance behaviors that best predict a customer’s
satisfaction with the overall performance of the employee during a transaction.
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Recommendations & Consultation
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Perhaps the most valuable service provided by CSP is the consultation and guidance that we provide as
part of the annual review of the research results. As your research partner, it is extremely important
to us that our clients.
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